A HAYES Campaign·San Francisco & Kyoto·Issued 16.04.26·Read slowly
CampaignSummerMMXXVI
Two collars
A SeasonofRestraint.
Enough is the last remaining luxury.
The house makes a short list of things, cut once, and stands behind them.
Cast on location over a single summer in San Francisco. None of the subjects are professional models. Each was photographed once. No subject has been retained for training.
Look 01
The Heir
The Heir trouser in heavyweight cotton twill, navy.
Combed cotton tee in red.
Low-top leather trainer in white.
“Deferred, indefinitely.”
Hayes Valley, San Francisco — July
The Model
August Okafor, 19
Founder, YC W26
Alamo Square, San Francisco
Height 5'9″. Wearing the Heir trouser in IT 44. Tee in S.
Declined the Thiel Fellowship.
Look 02
The Chain
The Tee in Suvin Gold cotton, bone, XL.
Flat curb chain in 18ct gold, worn outside.
Relaxed straight denim in mid-wash indigo.
Low-top canvas trainer in white.
“Personality, refreshed.”
Palo Alto, California — June
The Model
Marcus Sundling, 39
Chief executive
Hillsborough, California
Height 5'8″. Wearing the Tee in XL. Denim in IT 46.
Compute is allocated elsewhere.
Look 03
The Close
The Close quarter-zip in brushed fleece, slate.
Oxford shirt in combed white cotton.
Straight chino in dark khaki.
Low-top leather trainer in white.
“Taking it offline.”
Crissy Field, San Francisco — Friday afternoon
The Model
Sam Wexford, 34
Vice president, enterprise sales
Marina District, San Francisco
Height 6'0″. Wearing the Close quarter-zip in L. Chino in IT 50.
Runs to Fort Mason on Sundays. Recently engaged.
Look 04
The Lament
The Lament crewneck in washed oat.
Drawstring trouser in unbleached linen.
Footbed sandal in caramel suede.
“A deletion.”
Berkeley, California — July
The Model
Felix Albright, 31
Independent researcher
Elmwood, Berkeley
Height 5'10″. Wearing the Lament crew in XL. Trouser in IT 50.
No longer posts publicly. Asked not to be named.
Look 05
The Altar
The Altar tee in fine-gauge airism cotton.
Pleated trouser in technical wool.
Recovery slipper in matte black.
“Twenty-eight agents. One conductor.”
Outer Sunset, San Francisco — June
The Model
Ivan Rothkopf, 26
Senior engineer, stealth
Potrero Hill, San Francisco
Height 6'0″. Wearing the Altar tee in M. Trouser in IT 48.
The company has not shipped.
Look 06
The Drift
The Under Polo in Imabari terry, bone.
The over-polo in Imabari terry, lemon.
The Drift short in pleated cotton, bone.
Low-top canvas trainer in white and blue.
“Shipping has never felt so effortless.”
Ojai, California — August
The Model
Kyle Park, 22
Founder
North Beach, San Francisco
Height 5'11″. Wearing both Drift polos in M. The Drift short in IT 46.
Ships thirty times a day.
Look 07
The Idyll
The Idyll overshirt in bleached linen, straw.
Vintage cotton tee in faded persimmon.
Fatigue trouser in faded navy.
Suede footbed sandal in brown.
“In liquidity.”
Dolores Park, San Francisco — A Tuesday in July
The Model
Hugo Arden, 34
Between things
Noe Valley, San Francisco
Height 5'11″. Wearing the Idyll overshirt in L. Trouser in IT 48.
Angel-invests. Rescued the dog.
Look 08
The Moat
The Moat jacket in full-grain black calfskin.
The Tee in combed cotton, black.
Slim denim in dark indigo.
Chelsea boot in black calf.
“He is the moat.”
Santa Clara, California — June
The Model
Henry Wei, 54
Founder, semi-public
Los Altos Hills, California
Height 5'9″. Wearing the Moat jacket in M. Denim in IT 48.
Signs the jackets.
Words are generated. Cloth is cut.
The Collection
The collection is a statement, not a catalogue.
Seasonal pieces are not offered for retail sale. They are produced in quantities appropriate to the house’s capacity and allocated, at the discretion of the atelier, to clients known personally to the house. No press samples are provided. No editorial loans are granted. Photographs may not be reproduced. Photographs may not be generated.
The nine objects below are the house’s only public release.
The house makes a small number of objects outside the collection. They are produced in quantities appropriate to the materials. They are not restocked on a schedule.
Hoodie.
$2,400
Sanded loopback cotton, 22oz. Garment-dyed with natural indigo from Tokushima. Cut and seamed in Wakayama. The hood is deep.
HAYES / SS26 / HOODIE / NAT / 003
Vest.
$1,450
Recycled Italian technical fleece, 340gsm. Stand collar, center zip. Left chest panel reserved for institutional embroidery, applied by arrangement.
HAYES / SS26 / VEST / OAT / 011
Tee.
$480
Suvin Gold long-staple cotton, 12oz. Hand-loomed in Ehime. Pressed fourteen days before finishing. Worn as intended; worn a size up; worn two at once.
HAYES / SS26 / TEE / BON / 024
Trouser.
$1,200
Heavyweight cotton twill, 13oz, woven in Okayama. Single front pleat. Tapered leg, cropped above the ankle. Cut on the Heir block. Offered in bone. Intentionally cropped.
HAYES / SS26 / TROUS / BON / 016
Tote.
$780
Heavy natural duck canvas. Horsehide handles, hand-stitched. Made by a leather house in Porto. Holds the things one can admit to carrying.
HAYES / SS26 / TOTE / ECR / 019
Cap.
$380
Unwashed Japanese canvas. Vegetable-tanned strap from Santa Croce sull'Arno. No logo. Sits low. Declares nothing.
HAYES / SS26 / CAP / NAT / 007
Under Polo.
Price on request
Worn under a second polo. Looped terry cotton, 14oz. Woven in Imabari. Cobalt. Sold individually. The bone ran once, for the campaign.
HAYES / SS26 / UPOLO / COB / 008
Chain.
Price on request
Solid 18-carat yellow gold, flat curb link. Cast and finished by a single goldsmith in Vicenza. Twenty-two inches. The clasp is unmarked.
HAYES / SS26 / CHAIN / GLD / 001
Jacket.
Price on request
Full-grain black calfskin, hand-burnished. Quilted shoulder. Single hidden zip. Made at one atelier outside Montevarchi. The founder signs each.
HAYES / SS26 / JACKET / BLK / 001
The Atelier
Each garment is cut once, pressed for fourteen days, and finished by hand in San Francisco and Kyoto. Production is limited. There is no wholesale. There is no second line.
Every garment passes through the hands of four people.
Seams are pressed for fourteen days before finishing.
Buttons are sewn by hand. The house retains one buttonhole maker.
The wool is milled in Biella. The cotton is spun in Kurashiki.
No garment leaves the atelier within sixty days of being cut.
Telephone calls are returned by letter.
All archival patterns are destroyed at the end of each season.
This is the first season. The second is inferred.
HAYES Fall / Winter 2026
After
The last jacket. The last trouser. The last shirt.
Unveiled 23 October 2026. Appointments open 1 September.
The showroom, Hayes Valley — photographed in late August