Summer MMXXVI
Volume 01
A HAYES Campaign San Francisco & Kyoto Issued 16.04.26 Read slowly
Look 01 The Drift Ojai, CA
First of eight

HAYES is founded on the premise that restraint is the last remaining luxury.

Each garment is cut once, pressed for fourteen days, and finished by hand in San Francisco and Kyoto. Production is limited. There is no wholesale. There is no second line. The house makes what it believes in, in the quantities it can stand behind.

Words are generated.
Cloth is cut.

This is the first season.
The second is still to be inferred.

Cast on location over a single summer in San Francisco. None of the subjects are professional models. Each was photographed once. No subject has been retained for training.
Look 01 — The Drift. Ojai bathhouse pool deck.
Look 01

The Drift

Terry cloth polo in lemon.

Pleated cotton short in bone.

Low-top canvas trainer in white and blue.

“Shipping has never felt so effortless.”
Ojai, California — August
The Model

Kyle Park, 22

Founder

North Beach, San Francisco

Height 5'11″. Wearing the Drift polo in M. The Drift short in IT 46.

Ships thirty times a day.

Look 02 — The Vigil. Marin Headlands at golden hour.
Look 02

The Vigil

Unlined overcoat in camel wool.

Heather undershirt in combed cotton.

Wide-leg trouser in chocolate wool.

“A quieter intelligence.”
Marin Headlands — July
The Model

Anjali Srinivasan, 28

Research scientist, interpretability

The Mission, San Francisco

Height 5'8″. Wearing the Vigil overcoat in L. The Vigil undershirt in M. Trouser in IT 46.

Declines to name the system.

Look 03 — The Ascent. Ocean Beach at blue hour.
Look 03

The Ascent

The Ascent short in faded technical jersey.

Rubber slide in matte black.

“Techno-capital. Upward.”
Ocean Beach, San Francisco — June
The Model

Braden Marshall, 29

Founder, micro-fund general partner

Cow Hollow, San Francisco

Height 6'1″. Wearing the Ascent short in IT 48.

Posts under three names.

Look 04 — The Lament. Basement apartment in Berkeley.
Look 04

The Lament

Heavyweight crewneck in washed oat.

Drawstring trouser in unbleached linen.

Footbed sandal in caramel suede.

“A deletion.”
Berkeley, California — July
The Model

Felix Albright, 31

Independent researcher

Elmwood, Berkeley

Height 5'10″. Wearing the Lament crew in XL. Trouser in IT 50.

No longer posts publicly. Asked not to be named.

Look 05 — The Altar. A monitor, a drip tower, a monk.
Look 05

The Altar

The Altar tee in fine-gauge airism cotton.

Pleated trouser in technical wool.

Recovery slipper in matte black.

“Twenty-eight agents. One conductor.”
Outer Sunset, San Francisco — June
The Model

Ivan Rothkopf, 26

Senior engineer, stealth

Potrero Hill, San Francisco

Height 6'0″. Wearing the Altar tee in M. Trouser in IT 48.

The company has not shipped.

Look 06 — The Heir. Hayes Valley fire escape at dusk.
Look 06

The Heir

The Heir trouser in heavyweight cotton twill, navy.

Combed cotton tee in red.

Low-top leather trainer in white.

“Deferred, indefinitely.”
Hayes Valley, San Francisco — July
The Model

August Okafor, 19

Founder, YC W26

Alamo Square, San Francisco

Height 5'9″. Wearing the Heir trouser in IT 44. Tee in S.

Declined the Thiel Fellowship.

Look 07 — The Rampart. Mojave desert at blue hour.
Look 07

The Rampart

The Rampart jacket in waxed cotton, sage.

Heavyweight tee in white.

Technical jogger in coyote tan.

Leather mountain boot in waxed gold-brown.

“A return to deterrence.”
Mojave Desert, California — August
The Model

Silas Tyler, 32

Founding engineer

The Presidio, San Francisco

Height 6'2″. Wearing the Rampart jacket in L. Joggers in IT 50.

Holds a TS / SCI clearance.

Look 08 — The Idyll. Dolores Park on a Tuesday.
Look 08

The Idyll

The Idyll overshirt in bleached linen, straw.

Vintage cotton tee in faded persimmon.

Fatigue trouser in faded navy.

Suede footbed sandal in brown.

“In liquidity.”
Dolores Park, San Francisco — A Tuesday in July
The Model

Hugo Arden, 34

Between things

Noe Valley, San Francisco

Height 5'11″. Wearing the Idyll overshirt in L. Trouser in IT 48.

Angel-invests. Rescued the dog.

The Collection

The collection is a statement, not a catalogue.

Seasonal pieces are not offered for retail sale. They are produced in quantities appropriate to the house’s capacity and allocated, at the discretion of the atelier, to clients known personally to the house. No press samples are provided. No editorial loans are granted. Photographs may not be reproduced. Photographs may not be generated.

The six objects below are the house’s only public release.

Availability

Six objects.

The house makes a small number of objects outside the collection. They are produced in quantities appropriate to the materials. They are not restocked on a schedule.

  • Hoodie — sanded loopback cotton, undyed ecru.

    Hoodie.

    $2,400

    Sanded loopback cotton, 22oz. Garment-dyed with natural indigo from Tokushima. Cut and seamed in Wakayama.

    HAYES / SS26 / HOODIE / NAT / 003
  • Vest — undyed Biella merino pile, sleeveless, horn buttons.

    Vest.

    $1,450

    Undyed Biella merino pile, 640gsm. Horn buttons. Made at a single atelier outside Bergamo.

    HAYES / SS26 / VEST / ECR / 011
  • Tee — Suvin Gold long-staple cotton, heavyweight, bone.

    Tee.

    $480

    Suvin Gold long-staple cotton, 12oz. Hand-loomed in Ehime. Pressed fourteen days before finishing.

    HAYES / SS26 / TEE / BON / 024
  • Cap — unwashed Japanese canvas with vegetable-tanned strap.

    Cap.

    Price on request

    Unwashed Japanese canvas. Vegetable-tanned strap from Santa Croce sull'Arno. No logo.

    HAYES / SS26 / CAP / NAT / 007
  • Tote — natural duck canvas with horsehide handles.

    Tote.

    $680

    Heavy natural duck canvas. Horsehide handles, hand-stitched. Made by a leather house in Porto.

    HAYES / SS26 / TOTE / ECR / 019
  • Sneaker — full-grain Italian calf, Blake-stitched, hand-patined.

    Sneaker.

    $1,850

    Full-grain Italian calf, Blake-stitched. Hand-patined. Natural rubber sole from Marche.

    HAYES / SS26 / SNEAKER / BLK / 002
The Atelier
  • Every garment passes through the hands of four people.
  • Seams are pressed for fourteen days before finishing.
  • Buttons are sewn by hand. The house retains one buttonhole maker.
  • The wool is milled in Biella. The cotton is spun in Kurashiki.
  • No garment leaves the atelier within sixty days of being cut.
  • Telephone calls are returned by letter.
  • All archival patterns are destroyed at the end of each season.
HAYES Fall / Winter 2026

After

A single figure in a heavy black overcoat walking into dense fog.

The summer collection was a question. The fall collection is its answer.

These garments were cut in the weeks after a system arrived that cannot be uncut. They are offered as “preparation, in the old sense of the word.” The house considers them a final statement.

For those who understand, no further explanation is required.

Unveiled 23 October 2026. Appointments open 1 September.
The collection will be made once.

The HAYES showroom, Hayes Valley, San Francisco — a quiet oak-floored room with garments hanging from a suspended rail and a long oak bench along the wall.
The showroom, Hayes Valley — photographed in late August
Appointments

By appointment only.

Hayes Valley, San Francisco.

Address disclosed at confirmation.

Higashiyama-ku, Kyoto.

By prior correspondence.

hello@hayes.press