Summer MMXXVI
Volume 01
A HAYES Campaign San Francisco & Kyoto Issued 16.04.26 Read slowly
Campaign Summer MMXXVI
Two collars

Enough is the last remaining luxury.

The house makes a short list of things, cut once, and stands behind them.

Cast on location over a single summer in San Francisco.
None of the subjects are professional models.
Each was photographed once.
No subject has been retained for training.
Look 01 — The Heir. Hayes Valley fire escape at dusk.
Look 01

The Heir

The Heir trouser in heavyweight cotton twill, navy.

Combed cotton tee in red.

Low-top leather trainer in white.

“Deferred, indefinitely.”
Hayes Valley, San Francisco — July
The Model

August Okafor, 19

Founder, YC W26

Alamo Square, San Francisco

Height 5'9″. Wearing the Heir trouser in IT 44. Tee in S.

Declined the Thiel Fellowship.

Look 02 — The Chain. A pale Palo Alto interior.
Look 02

The Chain

The Tee in Suvin Gold cotton, bone, XL.

Flat curb chain in 18ct gold, worn outside.

Relaxed straight denim in mid-wash indigo.

Low-top canvas trainer in white.

“Personality, refreshed.”
Palo Alto, California — June
The Model

Marcus Sundling, 39

Chief executive

Hillsborough, California

Height 5'8″. Wearing the Tee in XL. Denim in IT 46.

Compute is allocated elsewhere.

Look 03 — The Close. Crissy Field promenade at golden hour.
Look 03

The Close

The Close quarter-zip in brushed fleece, slate.

Oxford shirt in combed white cotton.

Straight chino in dark khaki.

Low-top leather trainer in white.

“Taking it offline.”
Crissy Field, San Francisco — Friday afternoon
The Model

Sam Wexford, 34

Vice president, enterprise sales

Marina District, San Francisco

Height 6'0″. Wearing the Close quarter-zip in L. Chino in IT 50.

Runs to Fort Mason on Sundays. Recently engaged.

Look 04 — The Lament. Basement apartment in Berkeley.
Look 04

The Lament

The Lament crewneck in washed oat.

Drawstring trouser in unbleached linen.

Footbed sandal in caramel suede.

“A deletion.”
Berkeley, California — July
The Model

Felix Albright, 31

Independent researcher

Elmwood, Berkeley

Height 5'10″. Wearing the Lament crew in XL. Trouser in IT 50.

No longer posts publicly. Asked not to be named.

Look 05 — The Altar. A monitor, a drip tower, a monk.
Look 05

The Altar

The Altar tee in fine-gauge airism cotton.

Pleated trouser in technical wool.

Recovery slipper in matte black.

“Twenty-eight agents. One conductor.”
Outer Sunset, San Francisco — June
The Model

Ivan Rothkopf, 26

Senior engineer, stealth

Potrero Hill, San Francisco

Height 6'0″. Wearing the Altar tee in M. Trouser in IT 48.

The company has not shipped.

Look 06 — The Drift. Ojai bathhouse pool deck.
Look 06

The Drift

The Under Polo in Imabari terry, bone.

The over-polo in Imabari terry, lemon.

The Drift short in pleated cotton, bone.

Low-top canvas trainer in white and blue.

“Shipping has never felt so effortless.”
Ojai, California — August
The Model

Kyle Park, 22

Founder

North Beach, San Francisco

Height 5'11″. Wearing both Drift polos in M. The Drift short in IT 46.

Ships thirty times a day.

Look 07 — The Idyll. Dolores Park on a Tuesday.
Look 07

The Idyll

The Idyll overshirt in bleached linen, straw.

Vintage cotton tee in faded persimmon.

Fatigue trouser in faded navy.

Suede footbed sandal in brown.

“In liquidity.”
Dolores Park, San Francisco — A Tuesday in July
The Model

Hugo Arden, 34

Between things

Noe Valley, San Francisco

Height 5'11″. Wearing the Idyll overshirt in L. Trouser in IT 48.

Angel-invests. Rescued the dog.

Look 08 — The Moat. A server hall at night.
Look 08

The Moat

The Moat jacket in full-grain black calfskin.

The Tee in combed cotton, black.

Slim denim in dark indigo.

Chelsea boot in black calf.

“He is the moat.”
Santa Clara, California — June
The Model

Henry Wei, 54

Founder, semi-public

Los Altos Hills, California

Height 5'9″. Wearing the Moat jacket in M. Denim in IT 48.

Signs the jackets.

The Collection

The collection is a statement,
not a catalogue.

Seasonal pieces are not offered for retail sale. They are produced in quantities appropriate to the house’s capacity and allocated, at the discretion of the atelier, to clients known personally to the house. No press samples are provided. No editorial loans are granted. Photographs may not be reproduced. Photographs may not be generated.

The nine objects below are the house’s only public release.

The house acknowledges its antecedents →

Availability

Nine objects.

The house makes a small number of objects outside the collection. They are produced in quantities appropriate to the materials. They are not restocked on a schedule.

  • Hoodie — sanded loopback cotton, undyed ecru.

    Hoodie.

    $2,400

    Sanded loopback cotton, 22oz. Garment-dyed with natural indigo from Tokushima. Cut and seamed in Wakayama. The hood is deep.

    HAYES / SS26 / HOODIE / NAT / 003
  • Vest — technical fleece in heather oat, with blank patch reserved for embroidery.

    Vest.

    $1,450

    Recycled Italian technical fleece, 340gsm. Stand collar, center zip. Left chest panel reserved for institutional embroidery, applied by arrangement.

    HAYES / SS26 / VEST / OAT / 011
  • Tee — Suvin Gold long-staple cotton, heavyweight, bone.

    Tee.

    $480

    Suvin Gold long-staple cotton, 12oz. Hand-loomed in Ehime. Pressed fourteen days before finishing. Worn as intended; worn a size up; worn two at once.

    HAYES / SS26 / TEE / BON / 024
  • Trouser — heavyweight cotton twill, single pleat, bone.

    Trouser.

    $1,200

    Heavyweight cotton twill, 13oz, woven in Okayama. Single front pleat. Tapered leg, cropped above the ankle. Cut on the Heir block. Offered in bone. Intentionally cropped.

    HAYES / SS26 / TROUS / BON / 016
  • Tote — natural duck canvas with horsehide handles.

    Tote.

    $780

    Heavy natural duck canvas. Horsehide handles, hand-stitched. Made by a leather house in Porto. Holds the things one can admit to carrying.

    HAYES / SS26 / TOTE / ECR / 019
  • Cap — unwashed Japanese canvas with vegetable-tanned strap.

    Cap.

    $380

    Unwashed Japanese canvas. Vegetable-tanned strap from Santa Croce sull'Arno. No logo. Sits low. Declares nothing.

    HAYES / SS26 / CAP / NAT / 007
  • Under Polo — cobalt terry cloth, worn under a second polo.

    Under Polo.

    Price on request

    Worn under a second polo. Looped terry cotton, 14oz. Woven in Imabari. Cobalt. Sold individually. The bone ran once, for the campaign.

    HAYES / SS26 / UPOLO / COB / 008
  • Chain — 18ct yellow gold flat curb link, made in Vicenza.

    Chain.

    Price on request

    Solid 18-carat yellow gold, flat curb link. Cast and finished by a single goldsmith in Vicenza. Twenty-two inches. The clasp is unmarked.

    HAYES / SS26 / CHAIN / GLD / 001
  • Jacket — full-grain black calfskin, hand-burnished, single hidden zip.

    Jacket.

    Price on request

    Full-grain black calfskin, hand-burnished. Quilted shoulder. Single hidden zip. Made at one atelier outside Montevarchi. The founder signs each.

    HAYES / SS26 / JACKET / BLK / 001
The Atelier

Each garment is cut once, pressed for fourteen days, and finished by hand in San Francisco and Kyoto. Production is limited. There is no wholesale. There is no second line.

  • Every garment passes through the hands of four people.
  • Seams are pressed for fourteen days before finishing.
  • Buttons are sewn by hand. The house retains one buttonhole maker.
  • The wool is milled in Biella. The cotton is spun in Kurashiki.
  • No garment leaves the atelier within sixty days of being cut.
  • Telephone calls are returned by letter.
  • All archival patterns are destroyed at the end of each season.
HAYES Fall / Winter 2026

After

A single figure in a heavy black overcoat walking into dense fog.

The last jacket. The last trouser. The last shirt.

Unveiled 23 October 2026. Appointments open 1 September.

The HAYES showroom, Hayes Valley, San Francisco — a quiet oak-floored room with garments hanging from a suspended rail and a long oak bench along the wall.
The showroom, Hayes Valley — photographed in late August
Appointments

By appointment only.

Hayes Valley, San Francisco.

Address disclosed at confirmation.

Higashiyama-ku, Kyoto.

By prior correspondence.

hello@hayes.press